心得：探討消費者使用行動 APP 的意圖
分享心得：
一、
這作者似乎是以「非中文」為第一母語，讀者需要較好的英語能力。可以注意，以technology acceptance model and theory of planned behavior來作為問卷設計，和，檢證的依據。
In this study, technology acceptance model and theory of planned behavior are
used to examine the users’ perspective of Taiwan high speed rail (THSR) mobile
payment applications.
Precisely, it will examine:
(I) How attitude toward using (ATU) affect by perceived factors?
(II) How intention to use affect by ATU and internet self-efficacy (ISE)?
The objective of this study is to examine both positively and negatively influences
perceived factors/hypotheses (perceived usefulness, perceived ease of use, perceived
convenience, perceived safety and perceived system quality) which affect on attitude toward using and then internet self-efficacy.
二、
其他。
註：感謝來源！
重要論文：探討消費者使用行動 APP 的意圖- 以高鐵 APP 為例 A Study on Use Intention of Mobile App – Example of THSR Mobile App
國立高雄第一科技大學
國際管理碩士學位學程
碩士論文
探討消費者使用行動 APP 的意圖- 以高鐵 APP 為例
A Study on Use Intention of Mobile App – Example of THSR Mobile App
研究生 : 洪承德 (Lawrence Hung)
指導教授 : 孫思源 (Dr. Szu-Yuan Sun)
中華民國 106 年 1 月